Techology Business Growth

Customer centric
business & IT growth

Brands Supported


Rayyan’s approach to growing technology businesses leverages his experience in creating better software teams, products and leaders.

Rayyan has distilled his simple method of “Technology Business Growth” into 6-steps which any technology business serving any industry can apply with high impact immediately.


Growing technology businesses requires smart investment choices, a close affinity with your audience, and a high performing team behind your back. Follow these 6 steps to create success for your business, customers and teams:


Vision & Strategy

Get clarity on the Vision driving your business growth, create your roadmap, and define inspiring Objectives and measurable business relevant Key Results.


Organisation Design

Design your team around your Release Roadmap whilst considering the most optimal design that will deliver your strategy. This will bring your business, product & technology functions into harmony.


Release Roadmap

Understand in-depth the current journey of your customers and how your business & technology functions facilitate this process. Define the customer journey your Vision requires and break this down into tangible combined Business & Technology releases.


Reporting & Governance

Create data-led, admin-light, repeatable, transparent and simple reporting processes that creates the right conversations with all stakeholders.


Delivery System

Gain definition on the step by step process that creates real value for your business. Embed objective continuous improvement that is focused on delivering more value to customers.


Performance Support

Get hands on support creating high performing teams, including hands on leadership support as well as diagnostics, coaching, mentoring, training and facilitating bespoke workshops.

I initially met with Rayyan around 3 years ago whilst in the early stages of my DLT Crypto iGaming startup. He has added clear value in several areas: kanban roadmap optimisation, optimising developer workflow for both written and verbal communication, and addressing scaling issues as the team has grown. One of his strengths that has particularly stood out during our time working together has been his ability break down what I believed to be complex issues into simple frameworks. Around 6 months ago we achieved investment funding for our project and Rayyan certainly played a big part in helping to improve our workflow to the extent that others have also bought into our vision. Highly recommended!

Liam Williams

(Founder, BetKudos)

How Can We Help You?

Choose from monthly personal advice-only leadership coaching or leverage Performance Coaching for weekly group and personal coaching.

Leadership Advisor





Objective & Key Results Audit

Roadmap & Delivery Plan Audit

Governance & Decision Making Audit

Delivery Performance Audit

Leadership Coaching

Limited Capacity!

Performance Coach


Group & 1-to-1



Everything From Leadership Advisor

Business Vision Workshop

Objectives & Key Result Workshop

Business Roadmap Workshop

Leadership Team Performance Coaching

Delivery Team Performance Coaching

Scaled Agile Delivery System

Scaled Human Centred Design System

Governance & Decision Making System

Business Insights & Reporting System

Limited Capacity!

Passionate, dedicated, talented and a real critical thinker who wants action rather than words. Rare talent in my view as he’s a thinker, doer and reflective practitioner in the world of constant change. A real asset

Dr Paul Thomas

BBC Wales Business Doctor

I saw first-hand his ability to mentor celebrated, senior coaches at IBM. His knack for being able to connect to individuals from squad level to leadership level, makes him an asset in any organisation who chooses to work with him.


Founder, Agile18

I have had the privilege to work alongside Rayyan. Rayyan as an Agile coach can breakdown the most complex of requirements to understandable and achievable chunks of work by all parties involved. He listens to every comment and makes decisions clearheaded.


Agile Transformation Leader

This is not for you if...


❌ You are not willing to approach known problems with new thinking and new approaches.

❌ You are not directly able to control or influence your value-creation process.

❌ You are not willing to take measured risks through deliberate experimentation, especially if they challenge the status quo.

This is for you if...


✅ You are willing to take strategic risks through well defined experiments that challenge the status quo of the organisation.

✅ You are directly able to control and / or influence your value-creation process.

✅ You are willing to adapt new thinking and new approaches because you seek new levels of performance.